Otis Oat Milk: It Must Be A Ritual
2026
A campaign film for Otis Oat Milk built on a single idea: the morning ritual is the product.
The film holds two rituals in parallel. A dawn push through the Wānaka landscape on one side, a barista building coffee on the other, intercut until they meet on the first sip at the top of a ridgeline.
Creative Wave Media handled the campaign end to end: treatment and shot list, two shoot days at Lake Hāwea Station, and post-production. The hero film ran on YouTube and the campaign site, with nine cut-downs built for the feed.
Brief
Create a hero campaign film and a full suite of social cut-downs for the launch of Otis Oat Milk’s six-week giveaway, running across organic social, paid digital. Show the morning ritual rather than talk about it, with the oat milk as the thing that makes it.
Services
Strategy | Direction | Videography | Editing
Deliverables
1× hero campaign film, 60 to 90s | 9× social cut-downs
Results
The campaign launched on 7 August 2026 alongside a six-week Woolworths giveaway, which passed 15,000 entries with three weeks still to run. Client feedback on delivery: “Film looks epic” and “They look great, love the vertical one.” Content ran across organic social, web, paid digital, out-of-home (Lumo), NZME and print.
Client note
“We are stoked, the giveaway is going super well, some great metrics with over 15k entries so far. The content is so beautiful.” - Tim Ryan, Good & Humble (Otis)
Credits
Film by Creative Wave Media. Stills by Bri Woolnough. Shot at Lake Hāwea Station.
( SELECTED WORK )
