Shimano × Bike Glendhu
Client
Shimano / Bike Glendhu
Category
Brand Partnership
Offering
Creative Spark
Year
2026
A brand partnership film for Shimano and Bike Glendhu, captured on location at one of New Zealand’s leading mountain bike destinations.
Project Overview
A brand collaboration piece built around the Shimano “Spin the Wheel” activation at Bike Glendhu, showcasing Shimano components in a real trail environment and connecting the brand to New Zealand mountain bike culture. Creative Wave Media produced this project on location at Bike Glendhu, capturing riders, trails, and product-focused moments for Shimano. The final video was designed to feel natural to the Bike Glendhu environment, while still giving Shimano strong brand presence through action, movement, and trail-focused storytelling.
The Brief
Create a hero video and social edits for the Shimano x Bike Glendhu activation, following a similar format to the previous Sweet Protection shoot.
Project Details
Client
Shimano / Bike Glendhu
Year
2026
Services
Deliverables
From The Project
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